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  • Writer's pictureElijah Andes

Four copywriting samples - showcasing tonal range

Updated: Feb 4, 2020

Project: Shipping and Handling service provider directed at small businesses

Objective: To differentiate ourselves as a service directed at small businesses on a local level

Tone: reliable, customer-focused, friendly, transparent

Landing page: Welcome to the home of _________ Shipping & Handling!

_________ Shipping and Handling: doing what others won't for small business owners across the U.S.

“Small businesses are the backbone of our economy and the cornerstone of the American dream.” - the U.S. Chamber of Commerce.

But owning a small business isn’t easy - in fact, it just might be one of the toughest jobs out there.

Here at _________ Shipping and Handling, we understand what it takes to run a successful small business. We know how hard you work. We also know that you can't afford to be weighed down by a shipping service that won’t prioritize you. You want a shipping service that takes issues such as damage claims seriously and gets you where you need to be, when you need to be there.

Enter ___________.

For over a decade, we’ve been making the lives of small business owners easier - just take a look at our customer testimonials. We understand that our economy is only as good as the small businesses - like yours - that inhabit it.

If you’re interested in joining dozens of small business owners who use our services every day, click here to fill out a contact form so we can learn more about your business and what you need from us. We look forward to helping you make your business the best that it can be!

Banner advertisements:

__________ Shipping and Handling: small business? Not to us

__________ Shipping and Handling: no claims, no pain, just gains

__________ Shipping and Handling: got claims? No pain, just gains

__________ Shipping and Handling: for when your small business deserves a lot of attention

__________ Shipping and Handling: for when your small business deserves to be treated like a priority

__________ Shipping and Handling: making your small business a priority, not a liability

__________ Shipping and Handling: doing what others won’t for small businesses across the U.S.

__________ Shipping and Handling: serving small businesses across the U.S. for over a decade

__________ Shipping and Handling: getting small businesses where they need to be, when they need to be there

__________ Shipping and Handling: helping small business owners achieve their goals for over a decade

Project: Startup (videography) mission statement

Objective: To give potential clients an introduction to the ‘man behind the magic,’ so to speak.

Tone: In your face, hyper-transparent

Landing page: This landing page is transparent, just like us. Get it? No? Bad joke? Fair enough.

Home page statement: If I asked you to introduce yourself to me, how would you do it? Would you hand me a photograph of yourself? Write down your defining traits on a list and ask me to read it?

Of course not. You’d just talk to me. You’d tell me your name and what you do. If you really wanted me to get to know you, maybe you’d even tell me a little bit about your life and how you got to where you are now.

Here at ______ Productions, we give brands a way to talk to their customers. Let’s be honest, the days when a glossy promo video could sell a product or service are gone. Today, consumers want transparency. We give it to them.


Simple. We utilize high-quality video productions in conjunction with interview series, candid videos, and live streaming efforts to orchestrate a transparent visual identity for brands that will succeed in the digital age.

We don’t latch onto marketing ‘fads’ or ‘trends.’ Instead, we specialize in creating authentic branding efforts that will stand the test of time and keep your brand growing at a consistent, sustainable pace. We won’t promise results we can’t deliver on, because we walk the talk. We couldn’t guarantee authentic branding efforts to our clients if we weren’t completely transparent ourselves. Fortunately, the results we can deliver on are pretty damn impressive.

If you’re interested in seeing what we can do for your brand with your own eyes (I mean, how else would you see it), you can visit our gallery here.

Project: Architecture firm services description

Objective: To give experienced customers who already know a thing or two about architecture, an idea of what our firm can deliver to clients.

Tone: Professional, informed, sleek and concise

Landing page: Welcome to the website of _________ Firm! Feel free to take a look around.

Home Page Statement:

What makes a home?

Is it a family? Pets? A place to raise children, or a place to grow old? Is it an investment for the future, or just a temporary location? A place to escape to, or a place to throw parties? A place to rest, or a place to work?

These questions don't have a right answer. Only one person can decide what defines your home: you.

Here at _____________, we’ve been building homes for over 60 years. Our philosophy is simple: if we create a building, we’ve made a house. If we create your building, we’ve made a home. We work closely with each and every one of our clients to create living spaces uniquely suited to their tastes and needs.

We understand that we can only create a home for you if we know who you are. That’s why we only take on projects that we believe in. It’s also why we involve our clients in the building process from concept to completion. Your home isn’t our idea - it’s yours. We just help you make that vision a reality.

If you’d like to view some of the projects we’ve completed, feel free to visit our gallery here. If you’d like to get to know our team leaders a little better, click here. If you’d like to contact us, call this number: _______ or click here.

___________ - when it's time to make your dream home, a reality.

Project: Landing page/mission statement for a not-for-profit art collective

Objective: To set for the mission of our art collective and ‘hook’ website visitors.

Tone: welcoming but irreverent, humorous

Landing page: Like gorgeous art? Yeah, us too. Click through to see some.

Mission statement:

Hi there! We’re glad that you decided to take the time and drop by our site.

Here’s what you need to know about us: we’re a diverse group of artists local to the _____, __ area. We love making art, and we’re damn good at it too (just take a look at our gallery if you don’t believe us).

Humans have been creating art for about as long as we've been around - literally. Need proof? just take a look at those handprints our great-great-great (etc.)-whatever put on their cave walls.

But today, art can feel like a luxury - something reserved only for those who make it their profession, or for aristocrats with plenty of time and money on their hands.

Here at ______ Art’s Collective, we think art is for everyone. We hook up all of our members with art supplies that are paid for through a collective fund. Want to pitch in or custom-order something? Feel free, but we’ve always got plenty of supplies on-hand. Our goal is to create a space where people can come in, let loose, and get creative without having to worry about spending money or being the next Leonardo Da Vinci. Whether you’re a trained Oil Painting Master or a fingerpainting expert of the lowest order, there’s a space for you at our canvas.

If you’d like to see what we get up to, take a look at our gallery here. Alternatively, feel free to drop by one of our showings - we hold them once a month at different galleries across the city. You can find out where our next display is here. If you’re interested in joining the ______ Arts Collective, click here. We hope to see you soon!

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