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April 30, 2019

Note: this page is still fresh. The work here is not complete and will see multiple updates over the coming days, but feel more than free to browse through these copywriting samples if you're interested in my writing abilities and tonal range. 

Project: Shipping and Handling service provider directed at small businesses

Objective: To differentiate ourselves as a service directed at small businesses on a local level

Tone: reliable...

April 30, 2019

Whether it’s copywriting or content management, probably 80 percent of the businesses I work with all say the same thing to me when I sit down with them to figure out what we’re going to create - “we want authentic branding material.”

Executives and marketing team leaders say this to me as if it defines exactly what material they expect me to create for them. Unfortunately, when I follow up this request with the simple question...

April 30, 2019

“Okay, but how does this push the products and services we offer?”

It’s this phrase that usually pummels me after I pitch a storytelling branding campaign for a business.

Let’s take a look at Dollar Shave Club

On March 6, 2012, Dollar Shave Club released a video advertisement that was made in one day, in a warehouse, for only $4500 dollars. Within 48 hours, that same ad had turned Dollar Shave Club from an anonymous startup into...

April 30, 2019

147.7 million.

That’s how many people had their personal information compromised by cybercriminals during the infamous 2017 Equifax data breach. At least, that’s how many people had their information compromised if you believe Equifax.

While the revelation of the data breach did result in several high-profile executives leaving Equifax, the company made little to no changes of note concerning its actual business practices. Those...

July 3, 2018

           It’s no secret that we live in troubled times. Whether the world is more conflicted, or we simply have more access to the ability to be aware of conflict due to global internet and news resources, the effect is the same: everybody I know currently approaches the world from a negative bias. Put simply, we all seem to default to expecting the worst. Given this, it makes sense that people, especially millennials who se...

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