Musing about Marketing

Elijah Andes

Class Consciousness Is On The Rise In The US, And It's Destroying Corporate Social Media Accounts

Class Consciousness is on the rise in the US - and it's destroying corporate social media accounts. To learn more, read on...

Elijah Andes

Blizzard's Failure in Hong Kong, Or: Why US Corporations Value China More Than The US.

Blizzard recently got in hot water over their ban of Blitzchung for the hearthstone pro's support of Hong Kong - read this to learn more.

Elijah Andes

Netflix 'The Witcher' Review: It's Pretty Good, Actually

Netflix's 'The Witcher' is... pretty good, actually. Read this to learn one man's unearned thoughts.

Elijah Andes

Four copywriting samples - showcasing tonal range

Project: Shipping and Handling service provider directed at small businesses Objective: To differentiate ourselves as a service directed...

Elijah Andes

What 'authentic' branding really is, and why so many businesses fail at it

Whether it's copywriting or content management, probably 80 percent of the businesses I work with all say the same thing to me when I sit...

Elijah Andes

Why businesses are failing to brand themselves successfully in the digital era

"Okay, but how does this push the products and services we offer?" It's this phrase that usually pummels me after I pitch a storytelling...

Elijah Andes

How (and why) the U.S. fails at cybersecurity

147.7 million. That's how many people had their personal information compromised by cybercriminals during the infamous 2017 Equifax data...

Elijah Andes

The Nostalgia Market in Entertainment: Our Ever-Present Obsession with the 1970s-80s

It's no secret we live in troubled times. Whether the world is more conflicted, or we have more access to the ability to be aware of...

EAWrites