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April 30, 2019

Note: this page is still fresh. The work here is not complete and will see multiple updates over the coming days, but feel more than free to browse through these copywriting samples if you're interested in my writing abilities and tonal range. 

Project: Shipping and Han...

April 30, 2019

Whether it’s copywriting or content management, probably 80 percent of the businesses I work with all say the same thing to me when I sit down with them to figure out what we’re going to create - “we want authentic branding material.”

Executives and marketing team leade...

April 30, 2019

“Okay, but how does this push the products and services we offer?”

It’s this phrase that usually pummels me after I pitch a storytelling branding campaign for a business.

Let’s take a look at Dollar Shave Club

On March 6, 2012, Dollar Shave Club released a video advertise...

April 30, 2019

147.7 million.

That’s how many people had their personal information compromised by cybercriminals during the infamous 2017 Equifax data breach. At least, that’s how many people had their information compromised if you believe Equifax.

While the revelation of the data br...

March 12, 2019

Let’s chit-chat about ‘games as a live service’ for a minute (or five).

In a recent interview with Gamespot, Amy Henig - a former head writer and director for the Uncharted series - revealed why the Star Wars game she had been heading over at Visceral Games before the s...

March 12, 2019

In 2018, there were two games that I considered to be crowning achievements in AAA videogame storytelling: Rockstar’s Red Dead Redemption 2, and Sony Santa Monica’s God of War. I’ll leave my analysis of why I believe that these games are masterpieces of interactive nar...

March 12, 2019

After writing the small novella that was my review of Anthem, I decided that it was time to write something a little more digestible - and hopefully, a little more fun.

On February 15, 2019, Metro Exodus released for PC on the EPIC Games store, as well as for Playstatio...

February 27, 2019

Note: this review will be periodically updated as Anthem continues to receive development time. Please scroll down to the end of the article in order to see what I think about the state of the game currently. 

Boom

My colossus crashes to the ground in front of about seve...

February 26, 2019

As early as July of 2013, the U.S. government recognized League of Legends players participating in the League of Legends Season 3 World Championship Finals as being “pro athletes.” This decision was met with a considerable amount of criticism, primarily from individua...

July 25, 2018

           

           Back as early as July 2013, the U.S. government realized League of Legends players participating in the League of Legends Season 3 Championship Finals as being “pro athletes.”[i] As was to be expected, this decision was me...

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Our Recent Posts

Note: this page is still fresh. The work here is not complete and will see multiple updates over the coming days, but feel more than free to browse th...

Four copywriting samples - showcasing tonal range

April 30, 2019

What 'authentic' branding really is, and why so many businesses fail at it

April 30, 2019

Why businesses are failing to brand themselves successfully in the digital era

April 30, 2019

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